04 Aug Four Business Tips for Landscape Designers
Manage Expectations
One of the best ways to create a positive client experience is to manage expectations during the project. Whether you are in the design or installation phase, communicate clearly and regularly with your clients including confirmation of meeting times, dates, duration, and location, delivery of work product on schedule and in a format that the client can easily access, and changes in the timeline or scope of work. Take time to call, text, or email clients and keep them in the loop. You will be rewarded with their trust and great referrals.
Great Projects Start and End with Great Clients
One of the most common misconceptions shared by small business owners is that they will attract more business if they are all things to all people. In truth, the more specific you are about who you serve and the unique aspects of your talents, allows your ideal clients to find you much more easily. It is a domino effect in that when you are working with your ideal clients then the results are great projects which leads to referrals and more terrific work. Consider how you could shift your focus to attracting your ideal clients.
Build Trust with Your Clients
When you are working on someone’s home, you have been given a special privilege. Your clients trust you. One of the best ways to build trust with your clients is to be honest. Be willing to admit when you do not know something and not to have all the answers, Be part of the solution and let your clients know that you will do research, contact an expert, see what you can learn. No one likes or trusts a ‘know-it-all’. Remember it is much more professional to be upfront about your experience.
Have Fun!
When you are having fun in your business then you are much more attractive to potential clients. Give yourself permission to play, to daydream, and to take time off. Structure your business in such a way that you get to focus on what you love to do. Schedule your days and appointments to compliment your rhythm. Keep of a list of your successes-big and small.
Here’s to building better and sustainable businesses!
Attriniti supports emerging and established entrepreneurs who are ready to grow their businesses. Kristan Browne is a business coach who has been where you are. She has experience in the service industry, retail/wholesale, design, and more. She successfully owned, operated, and sold multiple design companies. Her attention to detail and exquisite customer care along with an enthusiasm for learning by doing earned her a loyal client base while having time to raise a family and travel.
Schedule Your Free Strategy Session With Kristan: 626-755-8043